Financial Advisor Salary in 2026: National, by State, City, Specialty & Real Value
A financial advisor in the United States earns a median of $105,070 a year, about $50.51 an hour, according to the U.S. Bureau of Labor Statistics (2025). Pay runs from roughly $50,190 at the 10th percentile to $357,020 at the 90th, and it swings further once you account for state, metro, setting, specialty, cost of living, and tax. About 266,800 financial advisors work nationwide. This guide is the complete picture: national and percentile pay, all 50 states ranked by real (cost-adjusted) value, top metros, settings, specialties, take-home after tax, the path in, the return on the degree, and answers to the questions people ask most.
- National pay overview
- Pay by experience
- Salary by state: all 50 states ranked by real value
- Highest-paying metros
- Salary by work setting
- How it compares to related careers
- Licenses, credentials, and what they mean for pay
- Specialties and where the pay is
- What moves the pay
- Salary, hourly, and total compensation
- Take-home pay after tax
- How to maximize earnings
- How pay is changing
- Job outlook
- How to become a financial advisor
- Is it worth it? The return on the degree
- Frequently asked questions
- State guides and tools
National pay overview
The national median for financial advisors is $105,070 a year ($50.51 an hour), with a mean of $156,670. The full wage curve, from entry to senior:
| Percentile | Annual | Hourly |
|---|---|---|
| 10th (entry) | $50,190 | $24.13 |
| 25th | $72,440 | $34.83 |
| 50th (median) | $105,070 | $50.51 |
| 75th | $176,790 | $85.00 |
| 90th (senior) | $357,020 | $171.64 |
The gap from the 10th to the 90th percentile is about $306,830. A single national number hides that range, which is why the rest of this guide breaks pay down by every factor that moves it, and then translates the headline into cost-adjusted, after-tax dollars.
The mean of $156,670 sits above the median, which tells you the top of the field pulls the average up: a meaningful share of financial advisors earn well into the upper percentiles through specialty, setting, geography, and seniority. The practical question is what you can earn given where you work, what you specialize in, and how you structure your hours, which matters far more than the field-wide average. Each section below answers one piece of that.
Pay by experience
BLS does not publish pay by years of experience, but the percentiles map closely to a career arc:
| Stage | Typical percentile | Annual |
|---|---|---|
| New graduate | 10th to 25th | $50,190 to $72,440 |
| Mid-career | ~50th | around $105,070 |
| Experienced | ~75th | around $176,790 |
| Senior / specialized / lead | 90th+ | $357,020 and up |
The climb from new graduate to senior is roughly $306,830. Early raises tend to come fastest as you move off new-grad pay; by mid-career the curve flattens, and the people who keep climbing usually do so by specializing, switching to a higher-paying setting or state, taking on lead and management duties, or adding hours through overtime and extra work. Geography and setting can outweigh experience entirely: an experienced financial advisor in a low-paying state can earn less than a new graduate in a top-paying one.
Salary by state: all 50 states ranked by real value
This is the table most financial advisor salary pages leave out. Below are every state and Washington, D.C., ranked by real value (the median adjusted for that state’s cost of living (BEA Regional Price Parities, 2024)) rather than by sticker pay. A high-paying state with high costs can leave you worse off than a moderate-paying, low-cost one. Tap a linked state for the full local breakdown.
| # | State | Median (nominal) | Cost level (US=100) | Real value | Employed |
|---|---|---|---|---|---|
| 1 | New York | $166,400 | 107.9 | $154,187 | 21,550 |
| 2 | New Jersey | $158,570 | 108.8 | $145,738 | 9,300 |
| 3 | South Dakota | $128,720 | 88.6 | $145,305 | 620 |
| 4 | Wisconsin | $119,430 | 94.1 | $126,925 | 5,200 |
| 5 | Delaware | $125,050 | 99.8 | $125,291 | n/a |
| 6 | Connecticut | $129,720 | 103.6 | $125,200 | n/a |
| 7 | Illinois | $120,130 | 100.0 | $120,180 | 9,760 |
| 8 | Oregon | $122,830 | 103.4 | $118,836 | 3,070 |
| 9 | Massachusetts | $125,670 | 105.8 | $118,829 | n/a |
| 10 | California | $130,330 | 110.7 | $117,711 | 32,200 |
| 11 | Kansas | $102,530 | 90.1 | $113,836 | 4,150 |
| 12 | Vermont | $110,020 | 98.0 | $112,313 | 520 |
| 13 | Missouri | $99,930 | 90.8 | $110,034 | 4,480 |
| 14 | Pennsylvania | $105,200 | 97.6 | $107,818 | 12,200 |
| 15 | Washington | $114,050 | 107.0 | $106,576 | 5,790 |
| 16 | Georgia | $101,450 | 96.3 | $105,356 | 6,830 |
| 17 | Iowa | $92,310 | 87.8 | $105,182 | 1,920 |
| 18 | Minnesota | $102,660 | 98.6 | $104,095 | 5,280 |
| 19 | Nebraska | $93,280 | 90.1 | $103,526 | 2,210 |
| 20 | Montana | $97,450 | 94.6 | $102,964 | n/a |
| 21 | South Carolina | $96,330 | 93.7 | $102,753 | 2,400 |
| 22 | North Carolina | $96,880 | 94.3 | $102,708 | 12,340 |
| 23 | New Mexico | $94,270 | 92.2 | $102,232 | 610 |
| 24 | Texas | $99,160 | 97.1 | $102,167 | 18,200 |
| 25 | Virginia | $102,640 | 101.1 | $101,519 | 6,340 |
| 26 | Idaho | $94,370 | 95.5 | $98,823 | 760 |
| 27 | Ohio | $90,990 | 92.8 | $98,077 | 7,680 |
| 28 | Florida | $100,970 | 103.4 | $97,637 | 21,490 |
| 29 | Arizona | $96,950 | 100.7 | $96,298 | 6,430 |
| 30 | District of Columbia | $104,990 | 109.9 | $95,531 | 480 |
| 31 | Maryland | $99,880 | 105.0 | $95,161 | 5,260 |
| 32 | Indiana | $87,710 | 93.3 | $93,979 | 5,400 |
| 33 | New Hampshire | $96,780 | 104.2 | $92,910 | 1,850 |
| 34 | Nevada | $92,720 | 100.0 | $92,739 | 1,730 |
| 35 | Tennessee | $84,160 | 91.9 | $91,608 | 3,970 |
| 36 | Arkansas | $79,420 | 86.9 | $91,354 | 1,320 |
| 37 | West Virginia | $80,010 | 89.5 | $89,400 | 670 |
| 38 | Alabama | $77,990 | 88.8 | $87,804 | 2,540 |
| 39 | Colorado | $89,280 | 103.1 | $86,636 | 6,730 |
| 40 | North Dakota | $76,870 | 89.0 | $86,411 | 540 |
| 41 | Wyoming | $77,490 | 92.7 | $83,600 | 310 |
| 42 | Michigan | $77,930 | 96.2 | $80,994 | 6,570 |
| 43 | Rhode Island | $80,200 | 102.3 | $78,412 | 1,130 |
| 44 | Utah | $77,390 | 98.9 | $78,279 | 2,520 |
| 45 | Oklahoma | $68,670 | 87.8 | $78,174 | 1,140 |
| 46 | Alaska | $78,690 | 102.4 | $76,876 | n/a |
| 47 | Kentucky | $67,150 | 90.2 | $74,480 | 2,040 |
| 48 | Mississippi | $63,300 | 87.0 | $72,798 | 790 |
| 49 | Hawaii | $76,070 | 110.0 | $69,185 | 550 |
On real, cost-adjusted value, New York leads at $154,187, while Hawaii trails at $69,185. By raw sticker pay the order is different: New York ($166,400), New Jersey ($158,570), and California ($130,330) pay the most nominally, but several of them slide down the list once high housing and prices are counted. That reordering is the single most useful thing this page does, and it is why national averages and sticker rankings can steer you wrong.
Concrete example of the flip: District of Columbia ranks #14 by sticker pay ($104,990) but only #30 once its cost level of 110 is applied, because high prices eat the higher salary. Meanwhile Iowa looks middling on sticker (#32) yet climbs to #17 on real value, since a 92,310-dollar median goes much further at a cost level of 88. If you are willing to relocate, the real-value column, not the sticker column, is the one that should guide the decision.
The geographic pattern: the highest sticker pay clusters on the West Coast and in the Northeast, while the best real value often shows up in lower-cost states in the South, Midwest, and Mountain West where a strong salary meets cheap housing. There is no single best state, only the best fit for where you want to live and what your money will buy there.
Highest-paying metros
Within states, metros drive pay further. The largest financial advisor job markets by employment, with median pay:
| Metro | Median | Employed |
|---|---|---|
| New York-Newark-Jersey City, NY | $170,050 | 23,980 |
| Los Angeles-Long Beach-Anaheim, CA | $124,490 | 13,980 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $125,670 | 8,390 |
| Chicago-Naperville-Elgin, IL | $113,210 | 8,370 |
| Philadelphia-Camden-Wilmington, PA | $116,560 | 7,390 |
| San Francisco-Oakland-Fremont, CA | $160,610 | 7,130 |
| Phoenix-Mesa-Chandler, AZ | $103,680 | 5,000 |
| Charlotte-Concord-Gastonia, NC | $99,440 | 4,850 |
| Denver-Aurora-Centennial, CO | $98,740 | 4,700 |
| Atlanta-Sandy Springs-Roswell, GA | $103,990 | 4,690 |
The same cost-of-living rule applies inside a state: a higher-paying big metro can lose to a cheaper mid-size city once housing is counted. Big metros also hold the deepest job markets, so they pair the most pay with the most openings, while rural and smaller markets sometimes pay premiums to attract candidates. The state pages work the metro and cost math out city by city.
Salary by work setting
Where financial advisors work changes pay as much as geography. National medians by employer type:
| Setting | Employed (U.S.) | Median |
|---|---|---|
| Securities, Commodity Contracts, and Other Financial Investments and Related Activities | 192,160 | $120,870 |
| Credit Intermediation and Related Activities (5221 and 5223 only) | 44,920 | $95,720 |
| Agencies, Brokerages, and Other Insurance Related Activities | 6,460 | $83,830 |
| Management of Companies and Enterprises | 4,680 | $95,570 |
| Accounting, Tax Preparation, Bookkeeping, and Payroll Services | 4,110 | $96,850 |
| Insurance Carriers | 1,930 | $86,940 |
| Nondepository Credit Intermediation | 1,310 | $108,690 |
The gap between the highest- and lowest-paying settings is real money over a career, and it usually comes with trade-offs in pace, caseload, autonomy, and schedule rather than in difficulty alone. The largest employer is not always the best payer, so it is worth weighing where the volume of jobs is against where the pay is when you choose a setting.
How it compares to related careers
It helps to see a financial advisor beside the roles people weigh against it, with pay set next to the education each requires:
| Role | National median | Education |
|---|---|---|
| Financial Analyst | $102,740 | Bachelor’s (CFA/MBA) |
| Financial Advisor (this role) | $105,070 | Bachelor’s + licenses |
| Financial Manager | $166,570 | Bachelor’s + experience |
Against financial analyst at $102,740, this role pays about $2,330 more for the added schooling. The higher-paid financial manager ($166,570) sits $61,500 above, but on a longer or different training path. The right comparison is always pay set against the time, cost, and debt of the credential, not pay alone.
Licenses, credentials, and what they mean for pay
Becoming a financial advisor requires licensing more than a single degree: the securities exams (such as the SIE and Series 7 and 66) to sell and advise, plus registration as an investment adviser for fee-based planning. The CFP (Certified Financial Planner) is the most valued credential. But the defining feature of advisor pay is that it is tied to the book of business, through commissions, fees, and assets under management, far more than to a base salary.
Licensing is not just a hurdle, it shapes pay. Where a role can practice more independently or bill for more services, it tends to command more, and license portability between states affects how easily you can chase a higher-paying market. Always confirm the current rules with the relevant state board, since scope and requirements change and vary widely.
Specialties and where the pay is
Advisor income is unusually wide because it depends on the clients and assets you manage. Fee-based and fee-only planning on a percentage of assets, high-net-worth and business-owner clients, and a large, loyal book drive the top incomes, while early-career advisors building a client base can earn little. The CFP and a specialization (retirement, estate, business) lift both trust and pay.
The practical takeaway: within financial advisors, specialty and setting usually move pay more than another year of general experience. The top earners are rarely just the most tenured, they are the ones in the higher-paying focus areas, settings, or leadership and ownership roles.
If you are early in the field, the decisions with the biggest long-run payoff are which specialty to pursue and which setting to enter, because both compound over a career and are easier to choose early than to switch later. A credential that takes a year to earn can pay for itself many times over through higher pay and more job options, which is the same logic the ROI section applies to the degree itself.
What moves the pay
- State and metro, and crucially the cost of living that goes with them, which the real-value table reorders.
- Experience, which lifts pay steadily and then plateaus without a specialty or a step up.
- Work setting and employer, since some settings and employers pay well above others, as the settings table shows.
- Specialty and board certification, a clear premium in most of these fields.
- Hours and structure, since overtime, extra shifts, and contract or travel work can push total pay well above base.
Salary, hourly, and total compensation
The $105,070 median is base pay, and real total compensation often runs higher. Advisor pay is mostly variable, not salaried. Income comes from commissions, planning fees, and a percentage of assets under management, so a successful advisor with a large book can earn multiples of the median while those still building a book earn far less. This is why the pay range for advisors is one of the widest of any profession, and why the base figure alone is misleading: top earners can make several times the median. When comparing offers, weigh the whole package, base, any bonus or equity, overtime or premiums where they apply, retirement match, and paid time off, since two offers with the same base can differ by thousands once the rest is counted.
Take-home pay after tax
Two financial advisors on the same $105,070 salary keep very different amounts depending on the state. Worked examples on the national median, single filer, 2026 federal plus FICA plus state:
| State | Gross | Est. take-home | Effective rate |
|---|---|---|---|
| Texas (no state income tax) | $105,070 | $82,303 | 21.7% |
| New York | $105,070 | $77,047 | 26.7% |
| California | $105,070 | $76,504 | 27.2% |
That is roughly $5,799 a year more in take-home in no-tax Texas than in California on an identical salary, before cost of living is even counted. Nine states levy no income tax.
Take-home also scales with where you sit on the pay curve. In Texas, an entry-level financial advisor earning $72,440 nets about $59,348, while a senior one at $357,020 keeps about $250,258, since higher pay pushes more income into higher federal brackets. The effective rate climbs with income, so a raise is worth somewhat less on take-home than on the headline. Every state page includes a full breakdown and a paycheck calculator to run your own number.
How to maximize earnings
- Target a high-real-value state or metro using the table above, not the highest sticker.
- Move into the higher-paying setting and specialty for your field.
- Add board certification or a specialty credential, which pays a clear premium.
- Use overtime, contract, or travel work to lift total pay, and negotiate the full package.
- Consider leadership or ownership for the higher ceiling.
How pay is changing
Wages for financial advisors have broadly risen with demand and inflation, but the real story is in the mix: pay grows fastest where labor is scarce and where the role takes on more responsibility. Watch three things if you are planning a career here, the spread between settings (which keeps widening as specialized and higher-skill roles pull ahead), the value of cost-of-living arbitrage (a strong salary in a cheap state has rarely been worth more relative to expensive coastal markets), and the premium on specialty credentials. The figures on this page are the May 2025 BLS estimates, the most recent national data, and the state pages carry the same detail locally.
Job outlook
Employment of personal financial advisors is projected to grow about 10% from 2024 to 2034, much faster than the average for all occupations, with roughly 24,100 openings a year, according to the U.S. Bureau of Labor Statistics. An aging population, longer retirements, and the shift from pensions to individual retirement accounts drive demand, and BLS expects robo-advisors to have only a mild effect, since clients with complex needs still want human advice.
For context, the average growth rate across all U.S. occupations through 2034 is about 3%. A large share of yearly openings also comes from replacing workers who retire or move on, so real hiring tends to run ahead of the net-growth figure, and shortage and rural areas often pay the most to attract candidates.
How to become a financial advisor
Financial advising is a licensed, relationship-driven career where pay follows the book of business:
- Earn a bachelor’s degree, often in finance, economics, or business.
- Get licensed by passing the securities exams (SIE, Series 7, Series 66) sponsored by an employer.
- Pursue the CFP and register as an investment adviser for fee-based planning.
- Build a book of business, the single biggest driver of advisor income, through clients and assets under management.
Is it worth it? The return on the degree
The credential cost (a bachelor’s plus licensing and the CFP) is modest against a median near $105,070 and a very high ceiling, so the potential return is excellent. The catch is that the return depends on building a book of business: successful advisors earn multiples of the median, while those who cannot build a client base may earn little despite the credentials. Weigh program cost, your starting state and setting, and the specialties you can reach against the debt. The pay tables above, set next to the education column in the comparison section, are the honest way to run that math before committing.
Two levers change the answer most: the price of the program you choose, since cost varies enormously between public and private schools, and the state and setting you start in, since the same degree pays very differently across the by-state and settings tables above. A graduate who controls program cost and starts in a high-real-value state can clear the debt years faster than one who does neither, on the identical credential.
Frequently asked questions
How much does a financial advisor make?
The U.S. median is $105,070 a year, about $50.51 an hour (BLS, 2025), ranging from roughly $50,190 at the 10th percentile to $357,020 at the 90th.
What is the highest-paying state for financial advisors?
By sticker pay, New York ($166,400) leads. But adjusted for cost of living, New York delivers the most real value ($154,187). The full ranking is in the by-state table.
Do financial advisors make six figures?
Yes, the national median itself is above $100,000, and most financial advisors in higher-paying states and settings clear six figures comfortably.
What is the entry-level salary for financial advisors?
New graduates typically start around the 10th to 25th percentile, roughly $50,190 to $72,440, rising with experience, setting, and specialty.
Where do financial advisors earn the most after cost of living?
On real value, New York, New Jersey, and South Dakota top the list. High-sticker states often fall once their housing and prices are counted.
Can financial advisors increase pay with overtime or extra work?
Yes. At $50.51 an hour, overtime at time-and-a-half is about $75.77, and contract or travel roles pay higher hourly rates in exchange for fewer benefits, so total pay can run well above the salary median.
Do these roles pay more in states with no income tax?
On take-home, yes. On the median salary, a single filer keeps about $5,799 more a year in no-tax Texas than in California, before cost of living.
What education do you need to become a financial advisor?
A bachelor’s degree plus securities licensing (SIE, Series 7, Series 66) is the core requirement; the CFP is the most valued credential, and fee-based planners register as investment advisers. The path is more about licensing and the CFP than a specific degree.
Is financial advisor a good career?
It depends on your ability to build a client base. At a median near $105,070, and with top advisors earning several times that, the ceiling is very high, and demand is strong as boomers retire. But pay is largely tied to the book you build, so early years can be lean and income is variable, rewarding sales and relationship skills as much as financial knowledge.
What setting pays financial advisors the most?
Nationally, securities, commodity contracts, and other financial investments and related activities and the higher-paying employer types in the settings table tend to lead, while others pay somewhat less. Specialty and setting matter as much as the employer category.
How long does it take to become a financial advisor?
About four years for a bachelor’s, then a few months to pass the securities exams once sponsored by a firm. The CFP takes additional study and experience, and building a profitable book of business takes years.
What is the highest a financial advisor can earn?
The top 10% earn above $357,020, and the ceiling climbs higher with leadership, ownership, specialty certification, and high-cost metros, plus overtime, contract, and travel pay layered on top of base.
Is the financial advisor field oversaturated?
Employment of personal financial advisors is projected to grow about 10% from 2024 to 2034, much faster than the average for all occupations, with roughly 24,100 openings a year, according to the U. Demand varies by region and setting, and rural and shortage areas often compete hardest on pay, so saturation is local rather than national.
Do financial advisors get paid salary or hourly?
Mostly variable rather than salaried: commissions, planning fees, and a percentage of assets under management. Some firms pay a base or draw early on, but established advisors earn primarily from their book of business.
Can financial advisors work part-time or flexibly?
Many advisors are effectively self-employed and set their own schedules, and independent or part-time practices exist, but building and serving a client base typically rewards full-time commitment, especially early on.
What earns more than a financial advisor?
Financial Manager, at a national median of $166,570, about $61,500 more, though on a longer or different training path.
How much do these roles vary by state?
A lot. State medians span more than $103,100, and after cost of living and state tax the real ranking shifts again. That is what the by-state and take-home sections are for.
State guides and tools
Sources: U.S. Bureau of Labor Statistics, OEWS May 2025 and Occupational Outlook Handbook (SOC 13-2052 and related codes); national, state, and metro estimates. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024. Take-home figures are 2026 estimates (federal, FICA, and state) for a single filer and will vary with deductions and filing status. See our methodology.